PRACTICE AREAS
- Messaging and Positioning
- Customized Media Plans and Execution
- Editorial Services
- Media and Speaker Training
- Media/Analyst/Investor relations
- IPO Services
- Mergers and Acquisitions
- Crisis Communications
- Speaker’s Bureau
- Internal Communications
- Awards Programs
- CMO Services
- Event Planning and Coordination
ABOUT
ZAG Communications is a full-service marketing and PR agency. Our services enable companies to bridge the gap between themselves and the outside world, be it the media, analysts, customers, partners, or the investment community.
Our team of senior-level consultants has run marketing, public relations, and investor relations for startups and large, publicly-traded software companies, enabling ZAG to efficiently and effectively strategize and execute tangible marketing and PR programs for companies at any stage of growth.
ZAG has a strong track record for raising brand awareness and helping companies accelerate revenue, positioning clients well for acquisition or public company listing.
HISTORY & TEAM
ZAG was founded in 2006 by Zenobia Godschalk. Most communications professionals today come from one of two backgrounds – traditional PR with no finance or IR background, or from Wall Street with no operational or marketing history. Zenobia brought both backgrounds together when forming ZAG, as she believes both types of experience are crucial to defining a strong, unified PR and IR strategy that distinguishes you from the competition. Whether a publicly-traded company, private-equity backed growth entity, or early-stage firm looking for venture funding or positioning for an exit strategy, companies today must speak the language that both the media and the Street understand.
In growing ZAG, we look for top, experienced talent around the country, versus limiting ourselves to a specific geography. This allows us to recruit and retain a more senior team than most agencies.
Over the past 16 years, ZAG Communications has enabled companies to bridge the gap between themselves and the outside world, be it the highest levels of broadcast and print media, specific technology trade press, or investors. Our unique perspective and extensive enterprise technology experience enable ZAG to help customers create, unearth and drive news stories that have been waiting to be told.
